Why is Social Engagement important?

Engagement is a way to measure your fans’ personal connections with your brand, which ultimately leads to more success on and off your social media channels. While your follower count is not necessarily a good measure of social media success, engagement is a much better way to gauge the impact your company is making in the social sphere. If you’re not able to get a fan to “like” your post, how do you expect to get them to purchase from you? After a fan “likes” one of your posts, they are more inclined to click on a link and end up on your website. Once a fan has reached your website, the likelihood of them purchasing goes up. That “like” has the power to be the first step in their journey to buy.

As business owners, we know that social media is an important part of our marketing mix. But what many of us may not realize is just how important social engagement actually is. In order to connect with customers and create a meaningful relationship with them, we need to be engaging on social media.

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